Her Oscar

Gender inequality in the film industry

Gender discrimination in Hollywood is a fact, where only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women. Not being a matter of talent or capability, these film professionals still have to deal with less speech time, fewer protagonist roles, the evident pay gaps and scarcer chances to get nominated.

We shifted the most iconic symbol in a male-dominated industry to make a statement and raise awareness about gender inequality.

Watch the case study:

HOLLYWOOD IS ONE OF THE MOST SEXIST INDUSTRIES IN THE WORLD, WHERE A WOMAN IS FAR FROM HAVING THE SAME OPPORTUNITIES THAN A MAN. GENDER DISCRIMINATION IS A FACT THAT WOMEN IN THIS INDUSTRY MUST DEAL CONSTANTLY. NOW IT'S TIME TO CLAIM EQUALITY FOR BOTH SEXES USING THEIR MOST ICONIC STATUE: THE OSCAR.

How we did it

We used social platforms to spread the message and make the female statue a symbol for action by asking people to sign a petition that demands the Academy Awards to only nominate films with equal gender representation.

Making of

Designing a female-shaped Oscar statue was a challenge and a very enriching experience.

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