Summary
A social campaign and activation that created the world's first seated march to take a stand to women and girls. It increased , by 38%, the TV ratings and by 15% the ticket sales of WNBA. It got 516 millions of impressions in a week. Even its CEO and the media challenged president Trump for a better treatment of Women and Girls.
Take a Seat to take a stand.
2018 has been the year of women.
In 2018, Women's march became the largest protest in U.S. history. Yet, women are still sidelined in sports. This is shown on the empty seats and low tv rates of the WNBA games.
The Women's National Basketball Association wanted to launch the 2018 games with an activation that connected the league to the women's movement. Our idea came from the insight that people are more likely to participate when they get to have a say.
The WNBA called all voices supporting women into the arena. By showing up to the game, people did more than supporting women in sports. They stood up for women everywhere. The WNBA arenas were divided into sections, each assigned to a partner organization. When people took a seat, they stood for a cause of their choice and the WNBA donated a big portion of their ticket towards it.
Teaser video:
Social #WNBATakesAStand
Custom emoji on Twitter
Press:
"WNBA slams Trump administration's latest 'attack' on women's health care" Fox News
"While the NFL cowers to Trump, the WNBA takes a stand" Think Progress
Amy Poehler’s Smart Girls, The Undefeated, Ticket News, AIM, Think Progress, MSR News Online, Fox News, Advices4All News, World News Guru, Topix, HNV News, MediaPost, Bill O’Reilly, Ny Sports Journalism, WTOP, Cronkite News, Yahoo!, Basketball Thrill, Deadspin, Sports Business Daily, Fansided, New York Sports Journalism, Washington Post, Black Trillions, African Sports Monthly, Swish Appeal, Women’s Hoops World, Complex, EBONY, Vibe, Global Citizen, A Plus, Slam Online, The Shadow League, Associated Press, ESPN, The New York Times, The Washington Post, USA Today, ABC News, Fox Sports, U.S. News & World Report, Daily Mail, Tampa Bay Times, Arizona Daily Star, NY Daily News, Taiwan News, Cache Valley Daily, Citizen Tribune, Courier Express, Daily Herald, Fort Bend Herald, Hasting Tribune, Herald Whig,Kartia Velino, KPVI, National Post, Niagara Falls Review, Richmond Times Dispatch, SC Now, Tbo, The Daily Journal, The Eagle Tribune, The Porterville Recorder,The Republic, The Washington Times, Victoria Advocate, Welland Tribune, Wow!, Newsday, SF Gate, The Charlotte Observer, Voice of Alexandria, Star Tribune,The News & Observer, Herald & Review, Bluefield Daily Telegraph, Your Erie, The Eagle, The Fresno Bee, Waco Tribune-Herald, Idaho Statesman, Spectrum News, Finger Lakes Times, Albert Lea Tribune, WacoTrib.com, China Post, FOX 59, Yahoo! Sports, MSN News, Indianapolis Business Journal, Circa, WHIO TV,KDH News, The Spokesman Review, Dothan Eagle, KLBJ News Radio, Post Bulletin, The Spokesman-Review, News OK, Sportskeeda, Star Advertiser, Hickory Record, The Bradford Era, Atlanta Black Star, ESPN, Glamour